Under the background of economic globalization, the development of cross-border e-commerce is booming, bringing new market opportunities for various types of domestic sellers. This year, under the influence of the sudden "black swan" incident of the epidemic, many companies have chosen to lay off staff to maintain stability, while unemployed people have begun to actively seek new business opportunities. Cross-border e-commerce has gradually entered people's vision and has become an important choice for many retail companies to transform. So how do newcomers cross-border e-commerce and how to choose a platform? Let's look at the analysis below.

How to do cross-border e-commerce? The key to getting started is the platform

Large platforms such as Amazon and AliExpress mainly cover the European and American markets. Not only are the regional e-commerce markets approaching saturation, but the threshold for platform entry is also getting higher. As a newcomer to cross-border e-commerce, you should choose a platform that has room for improvement and has a low entry barrier. Therefore, among many cross-border e-commerce platforms, Shopee, a platform from Singapore, stands out. Shopee officially entered the e-commerce market in 2015 and has a very broad business coverage, reaching 7 markets in Singapore, Malaysia, the Philippines, Taiwan, Indonesia, Thailand and Vietnam. In terms of traffic, Shopee is backed by more than 600 million consumers. According to the latest data on the Southeast Asian e-commerce platform released by iPrice in the second quarter of 2020, Shopee mobile terminal ranks first in the market as the champion of Southeast Asian shopping apps; the web terminal is With 270 million monthly visits, it continued to rank as the most trafficked e-commerce platform, and won the first place in the five markets of Indonesia, Vietnam, Malaysia, Singapore and Thailand. Needless to say, its traffic advantage is in Southeast Asia.

How to do cross-border e-commerce? Grasp the Southeast Asian consumer market

Shopee is able to attract more and more cross-border sellers to settle in. The huge consumption potential of the Southeast Asian market is also one of the reasons. Look at a set of data: In the "2019 Southeast Asia Digital Economy Report" released by Google Temasek and Bain, the entire Southeast Asia The commercial industry has maintained a rapid growth of 62% in the past four years, and has become the largest track in Southeast Asia with a market size of 38 billion. Among the six Southeast Asian countries, Indonesia and Vietnam lead the entire Southeast Asian region. In the past four years, Indonesia's digital economy has grown from US$8 billion to US$40 billion, with a compound growth rate of 49%. According to the report, it is estimated that by 2025, Indonesia's digital economy will continue to maintain a compound growth rate of more than 30%, reaching a scale of US$133 billion. The growth rate of e-commerce in Vietnam has been amazing in the past four years, with a compound growth rate of 81%, and will maintain a compound growth rate of 49% in the next six years.

Recently, Facebook released the "Southeast Asia Online Consumer Report", which mentioned that the number of online consumers in Southeast Asia will reach 310 million by the end of 2020, and it was previously predicted that this number will not be reached until 2025. This means that by the end of 2020, nearly 70% of Southeast Asian consumers will be digital. The penetration rate of the online retail market in Southeast Asia has surpassed that of India, increasing by 1.6 times to 5%. It can be seen that e-commerce in Southeast Asia is developing rapidly beyond other industries. Choosing Shopee is undoubtedly choosing the blue ocean market with huge potential in Southeast Asia.

How to do cross-border e-commerce? Grasp Shopee, the leading platform in Southeast Asia

Shopee's entry threshold is very low, almost equal to zero-cost shop. Need to prepare a business license (individuals can also be used), e-commerce turnover of the past three months, license, legal person ID card. The deposit and shop rent are not required, and the platform for the first 3 months of incubation of the new shop is commission-free. Under the epidemic, Shopee has launched a new entry system, which accepts sellers to enter without turnover, and will also provide subsidies for shops and support the flow of the platform. At the same time, in order to meet the needs of merchants going overseas, Shopee has also optimized the shop opening process. It only takes 10 minutes to "open a shop" and launch new products; it only takes 4 steps to start external sales.

In addition, Shopee provides a one-stop solution for every cross-border seller who settles in, and provides a complete full-process solution for many problems that sellers will encounter. For novices, the basic knowledge and skills of cross-border e-commerce are indispensable, and training is particularly important. Shopee provides online training for sellers and provides sellers with exclusive account managers to help new sellers operate stores. Furthermore, logistics is the backbone of e-commerce. In order to solve the logistics problem, Shopee, the official logistics SLS, supports logistics interoperability between various regions. Chinese cross-border sellers only need to send the goods to Shopee's transshipment warehouse in China, followed by customs clearance. 、SLS is responsible for final delivery, with low logistics risk and low cost. Don’t worry about language issues. Product titles, descriptions, classifications, weights, etc. are directly synchronized by the system, and the language of the sales site will be translated. Buyers are also responsible for language experts. Sellers are mainly responsible for inventory. And the price of the product, you can easily operate the store without pressure.

Settled in Shopee, enjoy 8 million incentive plan during peak season

Affected by the epidemic, the orders of many cross-border sellers dropped sharply in the first half of the year. However, Shopee took advantage of the Southeast Asian market after the epidemic to quickly establish two business lines of defense of "stable operation and logistics", with the "five exemption policy" and the "income-saving policy" Wait for the seller’s recovery plan, with the “4+1” logistics upgrade plan to help domestic products return to growth in Southeast Asia.

In order to help Chinese sellers to further recover and grow in the Southeast Asian market, in the second half of the e-commerce peak season, Shopee launched a peak season "topping plan" for cross-border sellers, with 8 million incentives plus live streaming, keyword advertising, and homepage event exposure Ten thousand yuan worth of operating benefits, inclusive of domestic products.

Newcomers who have settled in now can also participate in this event, as long as the store meets the basic setting requirements and completes two ultra-low threshold store tasks before August 15th, they can be eligible to participate in the incentive plan. In the first half of the 9.9 and 10.10 two big promotion activities, all shops that completed the threshold task only need to achieve a corresponding multiple of the increase in the number of big promotion orders, and they can directly receive 20-100 US dollars in advertising subsidies. The faster the growth, the more subsidies, and the advertising golden rain is used to water the year-end double big bonus flow, which will lay a solid foundation for subsequent store explosions. In the second half of the 11.11 and 12.12 big promotion activities, as long as the seller's store orders have a certain increase, they can receive a freight subsidy of up to $200, which will directly repay the logistics cost of the big promotion. If the seller's store performance is particularly outstanding on the day of the big promotion, there will be more mysterious exclusive rewards waiting for the seller to unlock.

As an emerging market, the development of cross-border e-commerce is unstoppable. It is believed that more and more people will come to this market to tap the potential. Therefore, it is very necessary to understand in advance what cross-border e-commerce is doing. Choose Shopee to start the cross-border e-commerce journey. Turn challenges into opportunities and earn the first pot of gold.